16 Grand Slam finals, of which 11 won. The King of the baseline, a Swedish ice rabbit in a cream coloured Fila shirt, what big collar, a vertical marine indent with matching in Zeitgeist cream colored so 70/80 years trousers ...

The horrible, Donnay wooden racket, that took into account that you have a two-handed backhand. It felt stiff and uncomfortable. But almost logical when you consider that Borg before his Donnay wooden racket used that other rigid brand, namely Slazenger (type number Challenge number one).

Impassive, almost boring, rarely to the net, while flamboyant Extrovert ball virtuosos such as Jimmy Connors, and a certain John Mac Enroe  tried to unravel him and often were discouraged by the dispassionate staring Bjorn Borg who produced like a machine  the most incredible passing shots.

What a tragedy it then must be, that you arr not remembered by the general public but mainly by a trendy "Lingerie" brand, is your signature best known because you put it on a 100% cotton 200 grams t–shirt of "combed cotton" Combed cotton is a fabric in which the cotton fibres are sorted to length (combed) which leads to a more flexible and stronger shirt. 

Or is your striking head with long hair and inseparable hair band as a cult figure on sweat shirts printed and are you the name of a cotton lycra underpants that is present in almost every cabinet of the "trendy" now generation. 

It is not illogical that the name Björn Borg back goes to his "roots"; Tennis …

The brand Björn Borg searches its way as tennis clothing brand and stumbled in his way looking for young tennis players on Paula who suits the profile that the brand Björn Borg has in mind. The clothing marriage between a young quirky independent intelligent tennis star and a legend as Björn Borg is born, even though it is with the clothing brand.

Peter Bake