The Sponsor Concept

The Sponsor Concept of Paula is based on a concept in which the contact between consumers and businesses goes via the Internet site. This form of marketing is of course currently 'hot'. Sponsorship is just one part of marketing. How can this website now play a role in such contacts between consumers and businesses, you might ask. As Paula will mainly be associated with tennis players and athletes, those are the consumers to concentrate on.

Internet Communications

The current form of Internet communication is called social networks-concept,  that is about social interaction between people on the internet. Virtual communities, which are considered a vital ingredient in the Web 2.0 concept, which revolves around social interaction and exchange between people on the Internet.   www.paulademan.nl  will concentrate on that way of interaction between business and consumers. Pictured will be on Twitter, Facebook, MSN or MySpace .

Friends and Family

The group of virtual friends (and friends) on Facebook, MSN, etc are the main target. Through promoting the virtual community through links to  www.twitter.com/paulademan  or Paula's widget,  are they  the engine of the system. If you do not fully understand it yet,  does not matter. The contents of the site will be updated enough to make regular visits interesting.